 A - Future Strategy
Synergy:
Seeking relationships with
other corporations active in the fields of aviation, transportation, freight /
cargo movements and other related business, resulting in important value-added
benefits to all concerned.
Complementary Fields:
Concentrating on niche
activities where TMA can develop comparative advantages and
competitiveness, while cooperating with companies having similar
characteristics in other areas.
Economies of Scale:
Amortizing fixed costs and
expenses over a range of additional activities, to have several profit-centers
depending on same cost center, for an efficient allocation of resources and
improved effectiveness, leading to better profitability.
Integration (Horizontal and
Vertical):
Developing TMA's
activities to multiply value-added markups, for a higher margin of
profitability and better quality controls. For instance, activities such as
Parcel & Mail Courier, Time-Definite Airfreight Products, Door-to-Door
services and Handling activities can lead to Vertical Integration, while Air
Taxi services, Private Jets, Passenger Charters and Training activities can
lead to Horizontal Integration.
Diversification:
Expanding company's
activities to areas not depending on the same economic cycle or supply/demand
relationship, namely Airport Management Services and Free Zones, in order to
diversify sources of revenue.
B - Future Action Steps
In
Finance:
To
Modernize TMA's Fleet by acquiring new types of aircraft according to their
suitability to the company's planned expansion in operations, taking into
account required capacity, range and operating efficiency, namely:
- Medium-haul aircraft with a capacity of around 40-60
tons to replace the current aging B707s
- Short-haul small aircraft in the 5-10 tons capacity
range, for feeder and parcel operations.
To apply
Strict Financial Management and Controls that will lead to increasing revenues
and improving operating margins, while further reducing fixed and variable
expenses.
In Operations
& Marketing:
To pursue
TMA's plans to Expand the Network of operations, and Develop the Charter &
Lease activities to include further direct destinations especially in Europe
and Africa, as well as to re-instate the company's South East Asian operations
to India and Pakistan at a first stage, and later on to Singapore, Shanghai and
Tokyo in Japan.
To diversify the
company's activities towards complementary fields, including Handling and
Ground services offered to airlines operating to Beirut International Airport,
Maintenance services, Passenger operations, Courier services, Air taxi and
others.
To Ensure a wider
coverage of the international markets through Interline Agreements with other
carriers, and through Alliances and Commercial Cooperation with strategic
operating partners in the transport field to achieve vertical and horizontal
integration and synergies.
To Enhance the
quality level of services offered by giving utmost care to each phase of the
transport operation, from proper allocation of space, to inland transport into
TMA's regional hubs, cargo handling, setting time-frames for delivery and
after-sales services.
To market TMA's
activities and services via the Internet, taking full advantage of
Globalization and the International Trade Liberalization.
In
Automation:
To Develop the
company's Information Technology systems in order to adapt to the various
changes caused by Globalization, and to take full advantage of the existing
opportunities.
To implement an
effective Management Information System, for improved external communications
with clients, and to offer On-Line services, especially Electronic Booking and
Document Generation, with the possibility of Tracking and Tracing
Shipments.
In Management
& Human Resources:
To develop Human
Resources through effective training programs to new methodologies including
management skills, decision making and proper implementation, acting by
objectives and planning ahead and alternative planning, to cope efficiently
with sudden and unexpected changes.
To encourage Team
Spirit and Employee Cooperation on all levels, in order to increase individual
productivity and efficiency.
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